Softlight: Inflated Company
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CONTEXT
Burg Giebichenstein University of Art and Design Halle
SUPPORTED BY
Globana Airport Hotel
EXHIBITION
︎︎︎ Globana Airport Hotel, Schkeudiz
︎︎︎ Burg Giebichenstein, Halle (Saale), Year Show
CONCEPT, DESIGN, PROTOTYPE
Miriam Reihl
PHOTOGRAPHY
ARGE Lola
Miriam Reihl
YEAR
2018
Softlight emerged from a brief to design a product for the business hotel context. It challenges the sterile aesthetics of standardised comfort by reintroducing intimacy and emotional resonance. It addresses loneliness as a common experience among business travellers who spend long periods away from home, their belongings, and their loved ones.
Filled with air, Softlight expands to a human scale, providing light in moments of solitude. Soft and yielding, almost like a cushion, it invites touch and gestures that create a sense of companionship. It can be hung or taken down, moved, held, or leaned against — a mobile presence within an otherwise fixed environment.
Filled with air, Softlight expands to a human scale, providing light in moments of solitude. Soft and yielding, almost like a cushion, it invites touch and gestures that create a sense of companionship. It can be hung or taken down, moved, held, or leaned against — a mobile presence within an otherwise fixed environment.
